Sustaining Creativity

We founded Coalesce to create opportunities for small creative businesses by enabling them to pitch collectively for large-scale work. To ensure high standards, we built a structured framework that all our partners work within — one that is ISO 9001:2015 certified. This system guarantees professionalism, consistency, and quality across all projects, giving our clients confidence while allowing independent creatives to operate at the highest level.

We also take a regional-first approach when clients require work outside of Dublin, actively engaging local photographers and videographers to support economic growth in those areas. This ensures that creative work contributes to regional communities rather than directing all revenues back to Dublin.

A rising tide lifts all boats. We see immense value in the collective knowledge of our creative network and have embedded knowledge-sharing into our culture through Co.Lab—our education and mentorship initiative. Through workshops, training sessions, and peer support, we help independent creatives refine their skills, improve their businesses, and grow together.

• A Senior Creative Shadowing Programme, providing less-experienced professionals the chance to learn first-hand from industry leaders.
• An Intern Programme, offering pathways into photography and videography careers for new talent.
• A Female Mentorship Initiative, actively supporting women in the industry by mentoring female photographers and videographers within our group, helping them grow their confidence and establish themselves in a traditionally male-dominated field.

The Next Step: B Corp Certification

As we move forward, we are reinforcing our commitment to ethical business practices, governance, and social responsibility. In 2025, we plan to apply for B Corp certification, a recognition of our dedication to people, clients, and the industry. Many of our current practices already align with B Corp’s rigorous standards, making this a natural next step.

Becoming a certified B Corp is a journey, and we believe in sharing the reality of that process—the challenges, lessons, and progress—openly with our community. Throughout 2025, we will be documenting our experience on this page, with monthly updates detailing what we’re learning along the way. Our goal is to give clients, partners, and fellow creatives an authentic look at what it takes to meet the highest standards of social and environmental responsibility. At the end of the year, we will release a full report summarising our journey, the improvements we’ve made, and what’s next for Coalesce.

In addition to this, we are developing a reporting framework that creative businesses can use to track and share their own sustainability progress. By providing a structured approach to measuring impact, we aim to make sustainability reporting more accessible and actionable for our industry, empowering more creatives to build responsible and resilient businesses."