Getting The Right Press Shots

Don't just brand the picture - tell the story. Let people see who you are, not just your logo.

Human Interaction wins every single time. Images showcasing real connections - laughter, conversation - these are the moments audiences and editors will remember.

Save the trees , say goodbye to cardboard cutouts. Go ahead and skip the stiff lifeless poses. Your press shot should feel dynamic, not disposable.

Don't always make eye contact. Looking away can create intrigue and make the shot stand out, not every powerful images has to be staring straight down the lens.

Bright colours always look good - Don't be afraid to add a pop of colour!

Go creative to catch the editor's eye - Think beyond the basics - interesting backgrounds, unique angles, or even a prop that reflects your story. Creativity captures attention.

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